Water Street Tampa Expands with Three New Lifestyle Businesses

Water Street Tampa is expanding its lifestyle offerings with three new fashion, beauty and fitness businesses.

Strategic Property Partners (SPP) announced that the new locations will add to Water Street’s walkability and focus on health and wellness.

Sirena City Haus Boutique, Ayu Bottega and [solidcore] will bring more options for residents and visitors in the area.

“We’ve always envisioned Water Street as a neighborhood where people can find a little bit of everything, all within walking distance,” said Josh Taube, CEO of SPP, in a press release. “It’s important to bring together the right mix of complementary offerings and give people more ways to enjoy the neighborhood.”

Sirena City Haus Boutique is an elevated women’s fashion store that blends coastal-inspired style with modern sophistication. The store will feature clothing, denim and swimwear from high-end designers.

Founded by Tampa businesswoman Sydney Boright, the boutique is an extension of her original Sirena Boutique on Cypress Street.

“Sirena City Haus is a natural evolution of the brand and an opportunity to introduce Tampa to designers and styles that haven’t been widely available in our market,” Boright said in a press release. “Water Street Tampa reflects the growth, energy and sophistication of the city, making it the ideal home for our next chapter.”

Items at Sirena City Haus Boutique will range from $100 to $400. The store is expected to open near Pura Vida Miami in late December or early January 2027.