Pura Vida Miami is coming to Midtown Tampa, per the brand's Instagram. It is the second Tampa project the Miami-founded all-day café has announced this year: a separate location at Water Street Tampa is scheduled to open first, on Sept. 10.
Founded in Miami in 2012 by a husband-and-wife team, Pura Vida has expanded to roughly 50 locations nationally. The concept runs on a wide-ranging all-day menu: breakfast, grain bowls, salads, grass-fed steak, wild seafood, pressed juices, and smoothies. Thirty-four of those locations are in Florida, concentrated in Miami-Dade, Broward and Palm Beach counties; two in Sarasota and one in Naples are the only Gulf Coast addresses on the brand's map so far.
At Midtown Tampa, Pura Vida will join CorePower Yoga as a confirmed co-tenant in the mixed-use development — a pairing that reflects the wellness-adjacent retail profile the project's ground floor has been building. Midtown Tampa, the 22-acre development near the I-275 and Dale Mabry interchange that opened in 2021, has attracted a mix of national chains and regional operators across its retail corridors, and an all-day health-forward café fits the tenant composition the project has been assembling.
No opening timeline has been announced for Midtown. The operator's Instagram framed that location as forthcoming without specifying a target date, so its debut remains on an undetermined schedule.
For Pura Vida, Midtown represents a step into a larger urban market. Tampa's daytime office and residential density offers the kind of volume that sustains an all-day café format through breakfast, lunch, and afternoon. The Water Street cafe will test that first.
Correction, Sept. 9, 2026: An earlier version of this article said the Midtown Tampa cafe would be Pura Vida Miami's first Tampa location and its third in Florida, and described the brand's Florida strategy as concentrated on the Gulf Coast. Pura Vida Miami lists 34 Florida locations, most of them on the southeast coast, and its first Tampa Bay cafe opens Sept. 10 at Water Street Tampa. The headline and four paragraphs have been corrected.
