On High Fest, the new festival brand from the producers of Reggae Rise Up, makes its Florida debut at Spa Beach Park on the St. Pete Pier on Friday, August 28. Gates open at 4 p.m., the show is all-ages, and the bill runs reggae into hip-hop across a lineup that includes Pepper, The Movement, and Surfer Girl as headliners, with Brother Alie and The Grouch & Eligh rounding out the card.
The brand is new by any measure. The On High team launched the festival earlier this month in Salem, Oregon — meaning the St. Pete date arrives within the same calendar month as the debut. Per the operators, this is the first time On High has played the East Coast. Local vendors, food, and art are scheduled alongside the music in the park.
The Reggae Rise Up connection is the relevant piece of context. That festival has an established Florida presence, and On High is the same team's second property — a brand extension that reached St. Pete on only its second-ever outing. The source does not detail what drew the producers to the Pier on this timeline, but it confirms the same operation is behind both festivals.
The setting contributes on its own terms. Spa Beach Park sits at the base of the Pier with open bay views to the west, and a 4 p.m. Friday gate puts the headliners in play well before dark. Pepper and The Movement have each built outdoor festival audiences across years of touring; Surfer Girl brings a reggae-adjacent texture to the top of the bill before The Grouch & Eligh pull the evening toward hip-hop.
For the broader Reggae Rise Up calendar: the flagship Florida edition is separately announced for a return to St. Pete in March. On High is a distinct brand and a distinct event — the August 28 date stands alone on that front.
