LX Coffee, the mobile cart Natalie and Andrey Matsuk launched in late 2024 to serve lattes crowned with 24-karat gold, is opening its first permanent storefront this fall at 290 Dr. Martin Luther King Jr. Street North in downtown St. Petersburg. The roughly 2,200-square-foot café trades the cart for a black-and-gold room built around a 21-foot bar, and it arrives carrying a signature the couple first tasted on their honeymoon.
The Matsuks were served gold-topped lattes in Dubai, and the drink became the concept. Rather than open on the strength of an idea, they tested it on wheels first, betting that lattes finished with gold could carry a business. The cart moved through pop-ups, markets, and corporate and private events, building a customer base over roughly two years. The catering demand and the growth of the downtown St. Pete market convinced the couple the timing was right for a fixed address.
The storefront pairs LX Coffee with Rare Body Studio, a Pilates studio owned by Colette Delangre, under a single roof. The two businesses share a front door and a lobby and sit side by side, divided by a wall rather than a hallway. The Matsuks have described the pairing as one concept rather than two tenants splitting rent, joining wellness, hospitality, and community under a single roof. It hands a coffee brand a built-in morning audience and gives a fitness studio a place for its clients to linger.
Inside, the café commits to its name. The 21-foot bar anchors a room done in black and gold, with dim lighting, wood accents, a small retail area, and the peacock mark that runs across LX Coffee's cups and signage. Seating runs 40 to 50 guests, including 8 to 10 seats along the Dr. MLK Jr. sidewalk.
The menu keeps the gold at the center. Beyond the 24K Gold Latte, the shop pours a 24K Biscoff Brûlée Latte and a 24K Black Lava Latte, each finished with edible gold. The espresso is built on beans from Look Alive Coffee, a local roaster, and the matcha is ceremonial-grade, sourced from Kyoto, Japan. Beer and wine round out a list the couple intends to carry past the morning rush into a day-and-evening operation. Pastries and small bites from local vendors are under consideration, though not yet confirmed.
The address places LX Coffee on a stretch of Dr. MLK Jr. Street North that has pulled independent operators toward downtown St. Pete's northern edge, and it gives the brand its first fixed home after two years of chasing events across Tampa Bay. The framing that put gold on an everyday latte, printed on the cups as "luxury in every sip," finally gets a room to match.
LX Coffee is targeting a fall opening at 290 Dr. Martin Luther King Jr. Street North, where the gold-dusted lattes that started on a cart will share a 21-foot bar with beer, wine, and a Pilates studio next door.
