LX Coffee, the mobile cart Natalie and Andrey Matsuk launched in late 2024 to serve lattes crowned with 24-karat gold, is opening its first permanent storefront this fall at 290 Dr. Martin Luther King Jr. Street North in downtown St. Petersburg. The roughly 2,200-square-foot café trades the cart for a black-and-gold room built around a 21-foot bar, and it arrives carrying a signature the couple first tasted on their honeymoon.
The Matsuks were served gold-topped lattes in Dubai, and the drink became the concept. Rather than open on the strength of an idea, they tested it on wheels first, betting that lattes finished with gold could carry a business. The cart moved through pop-ups, markets, and corporate and private events, building a customer base over roughly two years. The catering demand and the growth of the downtown St. Pete market convinced the couple the timing was right for a fixed address.
The storefront pairs LX Coffee with Rare Body Studio, a Pilates studio owned by Colette Delangre, under a single roof. The two businesses share a front door and a lobby and sit side by side, divided by a wall rather than a hallway. The Matsuks have described the pairing as one concept rather than two tenants splitting rent, joining wellness, hospitality, and community under a single roof. It hands a coffee brand a built-in morning audience and gives a fitness studio a place for its clients to linger.
Inside, the café commits to its name. The 21-foot bar anchors a room done in black and gold, with dim lighting, wood accents, a small retail area, and the peacock mark that runs across LX Coffee's cups and signage. Seating runs 40 to 50 guests, including 8 to 10 seats along the Dr. MLK Jr. sidewalk.
