PGA TOUR Superstore opens its first Pinellas County location on Saturday, June 13, filling 29,600 square feet of the Crosswinds Shopping Center at 2020 66th Street in west St. Pete. The grand-opening date, announced April 16, comes nearly ten months after the metro-Atlanta retailer signed its lease on the former Bealls space. The store is the chain's twelfth in Florida and its second in Tampa Bay, after the Tampa location that opened in February 2022.
The floor plan carries the services menu the chain builds its stores around: interactive swing simulators, practice hitting bays, large putting greens and an in-house club making and repair shop. Certified teaching professionals handle lessons, custom fittings run through the company's STUDIO program, and the simulators double as demo stations where visitors can test the latest gear before buying. The retail side covers equipment, accessories and an apparel selection pitched at performance wear, sun protection and resort-style living. None of it existed anywhere in Pinellas County before this weekend. "From lessons and club fittings to repairs and state-of-the-art simulators, we offer golfers access to top-tier expertise," said Troy Rice, the company's chief executive, in the April announcement. Rice's appointment was announced in July 2025 and took effect that September, succeeding Dick Sullivan, who moved to executive chairman after 15 years as CEO.
The lease is dated August 27, 2025, but the decision ran longer. PGA TOUR Superstore monitored the Crosswinds property for at least a year before committing, the St. Pete Catalyst reported that September. The company introduced the project days later under the banner of St. Pete's "golf coast," a framing it repeated in the April announcement. "There's a lot of green space for us to be in. So it makes perfect sense to put another store in the Tampa Bay area," said Jill Thomas, the company's chief marketing officer, in the Catalyst interview. In the announcement release, Thomas called the area "a golfer's paradise."
