Rewind St. Pete opens Saturday, August 1, at 119 1st Avenue North in downtown St. Pete, converting the former Who's On First space into a throwback bar that the operators describe as part dive bar, part nightclub, built around '90s and early-2000s nostalgia.
Per the operator's Instagram, the team overhauled the room ahead of opening with fresh colors and branding drawn from two specific reference points: Saved by the Bell and Blockbuster Video. The references aren't ambient decoration — they're the visual foundation of the concept, translating a decade's shorthand into the room before a drink is ordered.
Both the food and drink menus carry the '90s theme, according to the operator's post, though specific items haven't been shared ahead of the August 1 opening. The inclusion of a food program alongside the bar separates Rewind from the leaner dive-bar format its concept otherwise echoes. Full menu details are expected once the venue opens.
The programming calendar reinforces the concept's positioning. Game nights and '90s trivia are listed as recurring events, per the operator, giving the bar a structured reason for weeknight traffic beyond the novelty of the room itself. Built-in themed programming helps a single-identity venue generate repeat visits past the initial opening weeks — a particularly relevant factor for a concept whose core draw is aesthetic rather than chef-driven.
Who's On First occupied 119 1st Avenue North as a sports bar before the space changed hands. Rewind shifts the address toward a sharper audience target: adults who came of age in the '90s and are looking for something other than a craft cocktail lounge or a generic sports-bar format. How the hybrid dive-and-nightclub model runs on a Tuesday trivia night versus a Saturday close will signal how broadly the operator intends to deploy the space across the week.
Rewind St. Pete opens August 1. The complete food and drink menu — and the first weeks of programming — will clarify how fully the concept delivers on its premise.
