La Sétima, the natural wine bar on Ybor City's 7th Avenue, is adding a morning identity. Starting June 6, the space will operate under a second name — Double Six — serving specialty coffee drinks and breakfast burritos before the wine program resumes each evening. The launch date is by design: Double Six opens on 6/6.
The concept is a dual-use model: same footprint, same address, two distinct programs running in sequence across the day. Per the operator's Instagram, Double Six is built around a laid-back café atmosphere, with breakfast burritos and specialty coffee as the morning anchors. No pricing, specific hours, or expanded menu details were confirmed in the source material ahead of the Saturday debut.
La Sétima takes its name from the street itself — la sétima, the local shorthand for 7th Avenue, the commercial spine of Ybor City's entertainment district. The bar has established its following around natural wine in a neighborhood that leans heavily on evening and weekend foot traffic. Layering a coffee program onto morning hours tests whether an address built on a nighttime reputation can draw a different kind of patron — the weekday remote worker, the weekend brunch visitor — without diluting what made the wine bar worth visiting in the first place.
The split-day format is an increasingly practical solution for operators managing the math of single-daypart venues in high-visibility corridors. Rather than absorbing a second lease or funding a standalone buildout, La Sétima activates underused morning hours inside its existing space — lower capital exposure, same infrastructure, a second revenue window.
Double Six's full coffee and food program is expected to take clearer shape around the June 6 launch. Whether it builds a durable morning audience on 7th Avenue — and whether that audience sustains through the transition to evening wine service — will be the early measure of whether the dual-identity model holds in Ybor.
