Media Kit · Audience Reach
The publication of record
for Florida's next chapter.
Three editorial markets · one combined audience · the names, places, and businesses worth knowing across Florida.
Tampa Bay · Palm Beach County · Broward
1.2M
Monthly social reach
260,640
Total followers
91
IG posts shipped (30d)
72
Articles published
All Markets · Combined Data
The full reach, by the numbers
Trailing 30 days · Meta Graph + Supabase metrics.
1.2M
Monthly social reach
Last 30 days · Meta Graph API
96K
Monthly engaged users
Last 30 days, deduped across posts
260,640
Total followers
@tampabaycertified · @delraycertified · @fortlauderdalecertified
72
Newsletter subscribers
Weekly editorial digest
72
Articles published
Long-form editorial across all 3 markets
91
IG posts shipped (30d)
Carousels + reels + stories
The Deeper Cut · For the data nerds
The ratios behind the reach
Engagement, velocity, and the multiplier effect of a network that posts across three markets in concert.
4.6×
Views per follower
1.2M reach ÷ 260,640 followers
8.0%
Blended engagement
Engaged users ÷ reach, all channels
40K
Daily social reach
1.2M ÷ 30 days, network-wide
1.16×
Reach growth (60d)
Trailing 30d vs prior 30d
Where Our Audience Lives
Concentrated where it counts
The top 12 cities by share of total network followers. Meta names only each page's top cities, so the rest of the audience sits in smaller towns and unlisted locations.
Tampa, Florida
5.1%
Saint Petersburg, Florida
1.8%
New York, New York
1.0%
Wesley Chapel, Florida
0.9%
Town 'n' Country, Florida
0.8%
Outlet Reach
Three markets, one network
The umbrella rolls up across markets, and each one anchors a distinct buyer pool.
CertifiedFlorida · Umbrella Total
260,640
Followers
1.2M
Monthly Reach
96K
Engaged Users
72
Articles
91
Posts/30d
| Market | Followers | Mo. Reach | Engaged | Articles | Sub-regions |
|---|---|---|---|---|---|
On the Ground
26 neighborhoods covered
Coverage map across the three markets. Each placement is real editorial, not aggregated feed-pull.
Tampa
Tampa Bay · 8 features
St. Pete
Tampa Bay · 6 features
Tampa Bay
Tampa Bay · 4 features
South Tampa
Tampa Bay · 4 features
Downtown Tampa
Tampa Bay · 3 features
Clearwater
Tampa Bay · 3 features
St. Petersburg
Tampa Bay · 3 features
Downtown St. Pete
Tampa Bay · 3 features
South Pasadena
Tampa Bay · 1 feature
Madeira Beach
Featured Partners
In good company
21 brands we've worked with across hospitality, restaurants, retail, and services.
Alimento
Restaurant / Healthy Meals · Tampa
AltSocial Club
tampa
Bissinger's Handcrafted Chocolatier
sarasota
Let's Build Together
Put your brand in front of Florida's most considered buyers.
Share your name, email, and what you'd like featured, and we'll send the full media kit and rate card right away. Prefer to talk it through? Fifteen minutes is enough to find the right market, format, and timing.
