Michael Disser, the operator behind Corner Bar and Sunset Rodeo, is adding a third concept to South Howard Avenue. Howard & Platt is slated to open this July inside the former TC Choy's space at the corner of South Howard and Platt Street — a 6,325-square-foot footprint that gives Disser his largest position on the strip and a corner address with street exposure on two fronts.
Disser's biggest position on the strip
TC Choy's, the Asian restaurant that previously held the South Howard and Platt corner, leaves behind a space that is substantial by SoHo standards. At 6,325 square feet, Howard & Platt will have room to run a full restaurant program alongside a bar operation — a scale that opens up more format options than the tighter footprints that define much of the corridor. Specific details on the menu program and design team have not been announced.
A corner built for daytime
The announcement, posted to the operator's Instagram, describes a restaurant and bar with exterior dining positioned to draw earlier-day traffic to a stretch known primarily for its late-night concentration. South Howard's evening surge tends to cluster well after dinner service, and the exterior dining component — alongside the operator's stated intent around earlier-day activity — signals that Howard & Platt is being built to hold the block at hours when most of its neighbors are still quiet.
Why the corner matters
Corner positions on South Howard carry real operational upside. Dual-street exposure is difficult to replicate in the corridor's mid-block spaces, and the intersection of South Howard and Platt sits near the denser clusters that define SoHo's core. That Disser secured this specific address for a third concept rather than expanding into a different neighborhood reinforces a consolidation logic: depth within a corridor he already knows rather than geographic reach.
