Banyan Tree, the global luxury hospitality group, is planning its first U.S. residential project in West Palm Beach — a 25-story tower with 88 residences, a private members club, and ground-floor retail positioned near CityPlace, according to an announcement on the operator's Instagram account.
The program structure is consistent with how hotel-branded residential projects typically operate: residences are bundled with access to on-site hospitality amenities, in this case a private members club at the base of the tower. Ground-floor retail rounds out the mixed-use stack. No unit pricing, development entity, architect of record, or construction timeline was disclosed in the announcement.
The site is described as steps from CityPlace — the mixed-use complex at Rosemary Avenue and Okeechobee Boulevard that was rebranded The Square in 2020 and has since drawn a sustained run of retail and restaurant tenants to downtown West Palm. A precise street address has not been confirmed publicly.
Banyan Tree operates luxury resorts and residences across more than 20 countries, with its residential arm having delivered projects in markets including Phuket, Marrakech, and Dubai. An entry into the U.S. residential market — and specifically into Palm Beach County — places the brand alongside a growing field of international luxury operators moving capital into South Florida. Whether Banyan Tree is acting as direct developer or licensing its brand to a third-party residential developer, a common structure for hotel-branded projects, has not been clarified in the announcement.
No permits have appeared in Palm Beach County's public records as of this writing. Filing activity, the identification of a development partner, and a formal groundbreaking announcement would be the next confirmation points to track as the project moves toward any construction timeline.
