Wicked Bread Co., the Plantation bakery at 1263 S. Pine Island Rd., is running a limited Practical Magic 2 promotion through September 10 in partnership with Warner Bros., timed to the sequel's upcoming release.
The operator announced the collaboration on Instagram. The Practical Magic 2 program includes a limited-edition cinnamon bread and Midnight Margarita slushies — both developed for the campaign — along with tarot readings and giveaways running through the close of the window.
The partnership gives a Plantation bakery a direct role in a studio film marketing campaign, with branded product and in-store programming. No pricing was disclosed in the operator's Instagram announcement.
The activation closes September 10. Per the operator, the collaboration is running for a limited time ahead of the film's release; no theatrical date was included in the post.
