Toys 'R' Us is open again in Broward County. The chain's new location at the Sawgrass Mills outlet center in Sunrise is now operating, according to the operator's Instagram, restoring the brand's retail format — toys, games, and collectibles — to a market that lost all of its stores when the original company liquidated its U.S. footprint during bankruptcy.
The opening is part of WHP Global's national expansion of the Toys 'R' Us brand, per the operator's Instagram. WHP Global is running a two-track approach: standalone brick-and-mortar stores like the Sawgrass Mills location alongside a shop-in-shop program inside Macy's. Both tracks are described as active and growing.
Geoffrey the Giraffe, the brand's mascot, is confirmed present at the Sunrise location per the Instagram post — a deliberate callback to the original chain's identity and a signal that WHP Global is leaning on brand recognition as much as on assortment. Whether the store carries the full collectibles lineup or a format-specific subset has not been detailed in public-facing materials.
The Broward opening adds to WHP Global's growing list of U.S. standalone doors. Whether the brand pursues additional South Florida locations — elsewhere in Broward or into Miami-Dade — will indicate how seriously WHP Global is treating this market as a sustained play rather than a regional test. The Sawgrass Mills location is the first signal.
