The Price Is Right is making a South Florida stop this week: CBS Miami and Toyota of Hollywood are co-hosting a free open casting call at the dealership on Friday, August 28, from 10 AM to 1 PM.
The format is compressed. Each candidate gets roughly 30 seconds on camera. From that pool, two semifinalists receive a trip to Los Angeles, and one of those two could ultimately earn a spot on the CBS game show.
No advance registration was specified in the announcement — the event is described as open to any South Florida hopeful who arrives during the three-hour window. Given the 30-second-per-person structure, the morning could move a substantial number of candidates depending on turnout.
The partnership puts Toyota of Hollywood at the center of a regional network activation. Co-branded dealership events tied to CBS affiliates are not uncommon, but the upstream stakes here — a potential national broadcast appearance — give this one a different weight than a standard in-store promotion.
No casting team names, post-audition contact details, or additional scheduling information beyond the core logistics were included in the source announcement. The event is this Friday; the 1 PM cutoff is hard.
