Hollywood Beach, a gem along Florida's Gold Coast, is on the brink of a significant transformation with the announcement of the Icon Beach development. This ambitious project, spearheaded by the renowned Related Group, is set to introduce a stunning 38-story luxury tower at 2900 South Ocean Drive, directly facing the Atlantic Ocean.
With a whopping $360 million secured for the development, Icon Beach will feature 350 elegantly designed residences. Each unit is expected to blend modern aesthetics with comfort, catering to both permanent residents and seasonal visitors seeking a slice of paradise. The tower will not only elevate the skyline but also redefine luxury living in the area.
Unmatched Amenities for Coastal Living
One of the standout features of Icon Beach will be its resort-style amenities, aimed at providing residents with an unparalleled living experience. Among the offerings will be a private marina, perfect for boating enthusiasts who wish to explore the coastal waters. The beach club will serve as an exclusive retreat, allowing residents to enjoy the sun and surf in a more private setting.
For those in need of relaxation, the spa promises to be a haven of tranquility, offering a variety of treatments and wellness options. Additionally, the development will include state-of-the-art fitness facilities and thoughtfully designed social spaces, fostering a vibrant community atmosphere.
A Vision for the Future
Construction is slated to begin in 2026, with completion targeted for 2028. This timeline places Icon Beach among the latest in a series of developments aimed at revitalizing Hollywood’s coastline. As the city moves towards becoming a luxury destination, projects like this one are pivotal in attracting high-end clientele and enhancing the overall appeal of the area.


