The Comras Company, led by Michael Comras, is redeveloping the former Forever 21 site on Lincoln Road into NoLi, a boutique retail district organized around Via NoLi — an 18-foot-wide pedestrian paseo connecting Lincoln Road to North Lincoln Lane. The $140 million project, announced via the operator's Instagram, will convert the block into 11 storefronts and more than 40 retail spaces. Alo and hospitality group H.Wood have already committed as tenants.
The paseo is the project's structural move: a mid-block pedestrian corridor designed to draw foot traffic off Lincoln Road's main promenade and into a secondary street-level circuit. The design includes outdoor seating, landscaping, and a public plaza alongside the retail and food-and-beverage programming.
As announced, the tenant mix targets restaurants, luxury retailers, and cafés. Alo, an athletic apparel brand, anchors the retail component, while H.Wood, a hospitality group, covers the food and beverage side. Beyond those two confirmed tenants, the full lineup across the remaining spaces has not been detailed in available sources.
The Comras Company has been a fixture in South Florida's commercial retail landscape, with a track record that includes major leasing work along Lincoln Road. Michael Comras's involvement places NoLi within a lineage of corridor-level repositioning rather than a single-tenant play — a distinction that matters for a pedestrian mall navigating the sustained pressure facing outdoor retail formats.
The operator's Instagram describes NoLi as potentially one of Lincoln Road's "biggest transformations in years" and frames the project's walkability design as a vehicle for reshaping the corridor's appeal. Those characterizations reflect the developer's stated ambition; formal permitting records and signed lease documentation would provide a harder read on the project's scope and timeline.
No opening date or construction schedule has been announced. Watch for permit filings with Miami Beach's building department and additional tenant announcements as the clearest indicators of when NoLi moves from concept to construction.
