Van Leeuwen Ice Cream has opened at 870 N. Railroad Avenue in West Palm Beach's NORA District, marking the New York brand's first scoop shop in Palm Beach County, according to the operator's Instagram.

The brand built its following in New York on a French-style ice cream program — a denser preparation made with egg yolks, distinct from conventional American styles. Per the operator, the NORA District location brings that format to what it describes as a "colorful, premium scoop-shop experience."

The address places Van Leeuwen inside a district the operator's Instagram characterizes as "one of West Palm's fastest-growing neighborhoods." No hours, square footage, or additional operational details were available from the operator at time of publication.

The shop is now open. Whether the brand extends to additional Palm Beach County locations will be the clearest indicator of how seriously it is treating South Florida as a market.