Parma Palm Beach, an all-day Italian sandwich shop and café from the family behind Joseph's Classic Market, is planned for 7170 S Dixie Highway in West Palm Beach. The operator's Instagram places the opening this fall; the announcement names the baker, the roaster, and the bread style before the doors have opened.
The concept is being built as a standalone brand, distinct from Joseph's Classic Market, according to the post. The physical setup pairs an upscale dining room with a walk-up window for takeout — a dual format that positions the concept for both the quick-service lunch customer and the guest who wants a table and time. The all-day design runs from breakfast through the afternoon and beyond, per the operator.
The menu is built around Italian-style sandwiches and fresh breads. Parma will produce its own focaccia in-house; sourdough hoagies come from Bread by Johnny. Salads, wraps, and pastries round out the savory and sweet sides of the menu, with coffee supplied by Floridian Coffee Roasters. That architecture — house-made bread for one format, a named outside baker for another — reflects a deliberate sourcing structure rather than a single kitchen doing everything.
The Bread by Johnny arrangement is worth reading carefully. Sourcing the hoagie loaf from an outside baker while baking focaccia in-house places Parma between a full-scratch operation and one that outsources its bread program entirely. This approach tends to appear in sandwich-focused concepts that want a strong, identifiable bread story across formats but are building a kitchen around assembly and service rather than baking volume. It also creates a named collaborator the operator can put on the menu — a sourcing detail that carries more weight than a generic bread description.
