BuddhaBerry, the Sag Harbor–born frozen yogurt brand that built its following in the Hamptons, is bringing its concept to 417 S. Rosemary Avenue inside CityPlace in downtown West Palm Beach, per the brand's Instagram. The West Palm location will be BuddhaBerry's third shop overall and its first address outside New York, with a planned opening in fall 2026.
The source is an Instagram post from the operator; no permit filing or signed-lease confirmation has been made public. That caveat aside, the geographic logic is legible: BuddhaBerry's Sag Harbor origins put it squarely in the orbit of a seasonal Hamptons consumer base with significant overlap with Palm Beach County's year-round market.
CityPlace, the mixed-use development on South Rosemary Avenue that anchors downtown West Palm Beach's retail corridor, has been a proving ground for both national brands and regional independents looking to reach the affluent residential and hotel population that has expanded around the waterfront in recent years. A Hamptons-aligned operator landing at this address fits a pattern of New York-origin concepts testing South Florida's longer season and denser year-round foot traffic.
The broader question the West Palm opening will answer is whether a brand that built its identity in a compressed summer resort market can sustain volume in a city with a twelve-month hospitality calendar. Fall 2026 — per the Instagram announcement — drops BuddhaBerry into the start of South Florida's peak season, which gives the debut the best possible first read on that question.
Watch for a permit filing at the Palm Beach County building department or a more formal lease announcement as firmer signals on the opening timeline narrow.
